Businesses Don't Want You to Delay Gratification

Corporations are always pressured to increase sales. Growth, growth, growth is what shareholders want ! How do food companies achieve growth? Advertise so that consumers eat more. Much can be said about the food industry's role in today's obesity epidemic…. But enough about that for now. Restaurants have increased portion size gradually to the point that current portion sizes are about double that from the 1970s. Retailers have successfully persuaded shoppers to desire the latest and newest items, so it is not surprising that half of today's Americans are in credit card debt. 

DooGoo Delayed Gratification is a call to live simply, with patience, discipline, self-control. It is a good habits tracker to bring back these virtues that have become lost in the midst of big corporations’ quest for growth.